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Ministry Marketing Solutions by Pam Perry, PR

Friday, January 28, 2011

5 Tips for Better Results with Mobile Email Marketing

image of email in envelope
Picture this scene.
A reader of your blog and a loyal subscriber gets a new mobile device.
No problem: You’ve taken great care to make your site mobile friendly.
You’ve even taken the right steps to convert more mobile readers to your email list.
So you feel pretty confident that all your bases are covered.
Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.
Your loyal reader really wants to get the benefit of your great content. So she spends some time fumbling around trying to make sense of it.
But eventually frustration wins. She gives up and hit the red “delete” key.
Think this doesn’t happen? It sure does. I’ve seen it, more than once.
Mobile email marketing design is smoking hot. If you can manage to make sure your mobile readers are satisfied with those subscriber-based emails, then you have covered what may be the largest of your readership. And here are some tips to help you out.

1. Include a plain text version of every message

Including a plain text copy of every HTML message you send will help eliminate potential issues for those subscribers with mobile readers that do not support HTML.
Any good email marketing service lets you include a plain text version, make sure you’re using it.

Read the rest of the article here


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