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Ministry Marketing Solutions by Pam Perry, PR

Sunday, September 5, 2010

How to Get Started in Mobile Media Marketing

If you're wondering how to get going on mobile media, here's a 12-step program to help you get going. (Yes, we see the irony in a 12-step program for mobile media.)

  • Step #1: Mobilize your website. Set up a mobile website so that it's simpler and easier to navigate than your regular website.
  • Step #2: Study your competitors. Are they using Foursquare or Gowalla to drive traffic to their locations? Steal their ideas. Really. Steal 'em.
  • Step #3: Start using mobile media yourself. Download LinkedIn, Facebook and Twitter to your smart phone. Then take the next step and try Foursquare or Gowalla.
  • Step #4: Read everything you can about mobile media. (Hint: A good place to start is with the Mobile Media Glossary right here on the 60 Second Marketer.)
  • Step #5: Claim your business on location-based applications. If you own a restaurant, claim it on Foursquare before anyone else does.
  • Step #6: Run a mobile ad campaign. Now you're getting into the more advanced stuff. Apple has iAd and Google has AdWords to help you do this. Or you can contact one of the multitude of mobile advertising firms out there.
  • Step #7: Create a QR or 2D Code promotion. To take a quick dive into QR codes, read "How to Use QR Codes to Promote Your Business" on the 60 Second Marketer blog.
  • Step #8: Design an iPhone or smart phone app. Now you're really getting advanced. iPhone and smart phone apps take time and money to create, but they can be worth it.
  • Step #9: Encourage interactivity. No matter what kind of mobile campaign you do, be sure that it gives the customer a reason to come back and do it again.
  • Step #10: Integrate the program into your overall marketing program. Your mobile program shouldn't stand alone in a silo. Integrate it!
  • Step #11: Track your results. The cool thing about mobile is that it's digital. And digital is trackable.
  • Step #12: Test, test, test. The folks at BKV Digital and Direct Response are always talking about doing A/B split tests. That's the only way to continuously improve your results.
So there you have it. Our very own 12-step program!

Article via Jamie Turner
Chief Content Officer
The 60 Second Marketer
BKV's Online Magazine for Marketers

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