5 Tips for Better Results with Mobile Email Marketing

Picture this scene.
A reader of your blog and a loyal subscriber gets a new mobile device.
No problem: You’ve taken great care to make your site mobile friendly.
You’ve even taken the right steps to convert more mobile readers to your email list.
So you feel pretty confident that all your bases are covered.
Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.
Your loyal reader really wants to get the benefit of your great content. So she spends some time fumbling around trying to make sense of it.
But eventually frustration wins. She gives up and hit the red “delete” key.
Think this doesn’t happen? It sure does. I’ve seen it, more than once.
Mobile email marketing design is smoking hot. If you can manage to make sure your mobile readers are satisfied with those subscriber-based emails, then you have covered what may be the largest of your readership. And here are some tips to help you out.

1. Include a plain text version of every message

Including a plain text copy of every HTML message you send will help eliminate potential issues for those subscribers with mobile readers that do not support HTML.
Any good email marketing service lets you include a plain text version, make sure you’re using it.

Read the rest of the article here


SEO + Publicity + Social Media = ?

Mobile Year in Review 2010

Networked Blog: http://networkedblogs.com/blog/christian_book_buzz_online. FOLLOW MY BLOG on facebook

Motivation to YOUR Mobile by Derrick Hayes

Hear Derrick Hayes on the Synergy Energy show

Listen to internet radio with Pam Perry PR Coach on Blog Talk Radio

MOTIVATION

To Your Mobile

Get Motivation To Your Mobile Every Weekday Morning!

Wouldn't it be great to start your day by encouraging others with a positive word?

Motivation To Your Mobile is a service created to inspire you every morning Monday through Friday with an original uplifting message. One thought can inspire the genius in you to do things that before you thought were never possible.

       Click Here to Sign up for Motivation To Your Mobile. 

1.) Activate your cell phone.
2.) Select Monthly or Yearly Subscription
2.) Enter payment information. 


Once your cell phone number is activated, and you have entered your payment information you will begin receiving Motivation To Your Mobile the next business day.  You can save up to $12 a year by selecting the Yearly subscription service.

As a yearly subscriber you can also receive a listing with your name and a link to your business or organization. This is a great way to promote what you do in a positive way throughout the year.

When you receive the text in the morning it will read MTYM for Motivation To Your Mobile followed by the message of the day.

If you represent a media outlet through a newsletter, blog, ezine, radio show, TV show, or newspaper and would like to get the word out to your audience by promoting Motivation To Your Mobile please contact us to become a Publicity Partner. Each Publicity Partner will have a listing with description of what you do with a link to your website.

Sample of Motivation To Your Mobile quote.  

Pressure makes things Happen. It busts pipes or makes diamonds

“Keep up the great work sir: Love all the great stuff on your website and the continual evolution of your efforts! You're really building out some greatness in yourself and others!”

Shannon S. Scott

Savannah, Ga

Sample of Motivation To Your Mobile quote. 

Opportunity is calling you to come as you are.

  

"Derrick Hayes is disciplined. Our initial meeting began with a "Derricknym." His devotion towards "WOE" weekly is now DAILY and my day is not done until I hear a 'word of encouragement.”

 ~L.J. Holloway (Author, Health CARE Advocate, & motivational Speaker)

Washington, D.C/ Jacksonville, FL

Sample of Motivation To Your Mobile quote. 

When you walk in courage others are encouraged to walk with you.

"Your quotes are very inspiring and the early morning ones are the bomb. I look forward 2 them in the A.M. Thanks for all the daily inspirations. I look forward 2 them .The messages are so real until I feel like I know u personally. That just goes to show that GOD is everywhere just not in everything. Stay encouraged!"

Traleasa Turner

Houston, TX

Sample of Motivation To Your Mobile quote. 

Talk is cheap. Action takes your words and puts money in the bank.

“Your quotes are amazing, and filled with much wisdom- "Never let GO of your GIFT!!"

Frieda Wooley

Columbus, GA

The 10 Things Motivation To Your Mobile

will inspire you to do:

1. Inspire you to think
2. Inspire you to dream
3. Inspire you to share with others
4. Inspire you to look forward to greatness
5. Inspire you to want more out of life
6. Inspire you to challenge yourself
7. Inspire you to lead
8. Inspire you to have confidence
9. Inspire you to think positive instead of negative
10. Inspire you to never forget that you can

“Your daily inspirations are so wonderful and I truly appreciate you taking the time to encourage all of us, God Bless and take care”

Alexis Gwin

Champaign, IL

"In our fast paced entrepreneurial world we all need an energy boost from time to time.  Derrick Hayes provides daily quotes to help millionaires like me stay on top of their game."

Mike Michalowicz
Toilet Paper Entrepreneur

MOTIVATIONä

To Your Mobile

Sample of Motivation To Your Mobile quote. 

Having contacts are quantity, having contracts are quality.

“We all need encouragement. The Black Belt Mindset Master of Encouragement is my friend Derrick Hayes. Reading Derrick's inspirational words is an investment that returns huge dividends for me every day!”

Jim Bouchard
Speaker, media personality and author of Think Like a Black Belt

Brunswick, ME

Sample of Motivation To Your Mobile quote. 

GO. Get Optimistic that you will GO. Get Opportunities.

“Derrick Hayes is never stops caring with his positive and enriching wordplay messages. His words encourage and inspire, uplift and edify every person who reads them. He is a treasure, and he treasures others with his talent."

Elaine Clayton, Author and Illustrator

Sample of Motivation To Your Mobile quote. 

Plan your life or have it planned for you.  

“I look forward to reading Derrick's quotes. His insightful use of every day words as an acronym for positive messages are an inspiration to me every day.”

Rich London, Author of A Handbook for Life

Charlotte, NC

Sample of Motivation To Your Mobile quote. 

Having contacts are quantity, having contracts are quality.

“Divine Inspiration and motivation meets me at the right time and the right place...I'm thankful and it is such a blessing to have privy to Derrick Hayes' Daily messages...”

Natalie Mesidor

Sample of Motivation To Your Mobile quote. 

When your MESS comes of AGE it becomes a MESSAGE

“Derrick's daily message has a way of providing necessary motivation and inspiration to everyday life challenges. I can't tell you how many occasions the messages have appeared to speak directly to my personal situation. This is indeed a divine gift that Derrick possesses. An ability to speak to the masses in a way that's timely, original and heart inspired makes Derrick the premier voice and life coach of our generation.”

Vincent Davis

"Derrick is an insightful and thoughtful individual and the quotes he shares are truly an extension of the platform in which he stands. They are impactful and profound and force the reader to take an introspective look at not only themselves but how they can leave a positive impression on others."

Audley Stephenson
Hard Court Lessons

Toronto, Canada

“Derrick Hayes is not only brilliant and creative in his masterful use of language, but his spirit also speaks volumes beyond the words. In our initial encounter, he created something for me out of a sheer passion for sharing his gift with no particular interest in business and since that time, I've become particularly more interested in his business......”

C.O.C.O. Brown,  Saveourrelationships.com

MOTIVATION

To Your Mobile

How to Make Your Website Mobile Friendly (And Keep Your Readers Happy)

Is your website content ready for mobile devices?
By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users.
And it’s a pretty safe bet that at least a few of them are visiting your site, and seeing it on a screen that takes up just a few inches.
So what happens when readers feel cramped or have to work hard to navigate your site or read your content?
They leave.
Connection speed can also frustrate readers. A lot of the time, people are trying to access your site on slow cellular data connections. And despite the attempts by providers to increase capacity, it still feels “slow,” since the more they add, the more we consume.
You want both regular and new readers to have a great experience with your site, whether it’s at home on a nice large screen or while they are mobile and seeing it on a tiny device.
Brian Gardner of StudioPress summed it up pretty well when asked about mobile site design.

Many folks spend a lot of time working on the design of their site for modern browsers, but fail to realize the ever-increasing percentage of site visitors that come by way of mobile devices.

Not only is having a great site design important, you also need to prioritize usability and a quality user experience. That’s why we recommend using a plugin like WP Touch.

So how can you make sure your site is up to par for all those mobile readers out there?
Well, as luck would have it, there are some fairly easy things you can do to assure a more mobile-friendly site.
Here are some quick improvements you can make, starting today.

Install a mobile plugin

If you are using WordPress, you can transform your site into a mobile-friendly version in about 30 seconds with a simple plugin.
There are a lot of these plugins out there, but as Brian recommended, WP Touch is a great place to begin. It’s free, and you can customize it in several ways to best suit your site.
Learn more about WP Touch here.
Oh and one other thing about mobile versions of your site. Make sure you give readers the choice of viewing the standard site as well.
There are options in each plugin to do this. There are times when readers will want to view the full website, depending on their device and internet speed.
Note: before you install and activate any plugin, make sure your site has been properly backed up.

Create smart navigation

How’s your site navigation? Creating smart, thorough navigation for your website is a key aspect to making your site mobile friendly.
Make sure you offer readers clear and distinct ways to get to your most important content.
For example, do you see the red tabs along the top of this site? Those are examples of links to cornerstone content. Not only are they great ways to attract traffic, but they are perfect examples of clear navigation.

Write clear content

Now more than ever, you need to grab reader attention instantly.
When your site is being viewed on a much smaller screen, make sure you have compelling headlines that let the reader know she’s going to have a great experience reading this content.
Clear content that gets right to the point also assures readers can digest your material on their mobile devices, even while they’re distracted and busy.

Don’t use too many images

I’ve been guilty of this one. And I’ve also noticed in my analytics that when I include a lot of images in a particular article, I get less traffic reading it on mobile devices.
Lately, I have been limiting my use of images to one or two, and now my articles are getting read more by those with mobile devices.
Images are a great way to get a point across or break up text, but just try to imagine someone reading your content on a really slow connection with a tiny little screen. It might mean you don’t need that 20th image after all.
Notice that Copyblogger has, for most types of content, always had just one single, attention-getting image per post.

Don’t rely on Flash or Javascript

All arguments aside about the relevance of Flash, it is generally a safe bet that not all mobile devices will be able serve up either of these technologies.
Even if they do, it tends to be an extra step or two to actually view the content. The best practice is to stick with plain (X)HTML/CSS standards.

Practice good design

In the non-mobile web version of your site, it might be easier to get away with a few design problems that are far more visible and obvious in the mobile version.
Keep in mind the whitespace around paragraphs and words. If your content is so cramped that it makes readers physically uncomfortable, they might not hang out for very long.
Making your content scannable and breaking up long blocks of text is great for all readers, but even more so for mobile readers.
And cluttered, visually busy sites are hard enough to read on a large screen. Don’t ask mobile readers to go there!
So there are several ways you can begin making your website content more mobile friendly. Get started on a few of these and you will be way ahead of the competition.
(If you’re not sure where to start, the best payoff for the least amount of effort is probably getting a mobile plugin for WordPress like WP Touch.)
Have you recently turned your website mobile and noticed more readers? Fewer?
Share your experience with others in the comments below. And let us know your favorite tip for making your site more mobile friendly!

About the Author: Shane uses his Tablet Computer Geeks blog to deliver the latest and best iPad information, including accessory reviews, app reviews, and industry updates. Follow him on twitter at tc_geeks.

Android,apps and blogging on the go

Just uploaded the new app to blog from my android phone. How cool is that! Not sure what is all the rave?

See http://over40socialmedia2.eventbrite.com

Published with Blogger-droid v1.6.3

How to Get Started in Mobile Media Marketing

If you're wondering how to get going on mobile media, here's a 12-step program to help you get going. (Yes, we see the irony in a 12-step program for mobile media.)

• Step #1: Mobilize your website. Set up a mobile website so that it's simpler and easier to navigate than your regular website.
• Step #2: Study your competitors. Are they using Foursquare or Gowalla to drive traffic to their locations? Steal their ideas. Really. Steal 'em.
• Step #3: Start using mobile media yourself. Download LinkedIn, Facebook and Twitter to your smart phone. Then take the next step and try Foursquare or Gowalla.
• Step #4: Read everything you can about mobile media. (Hint: A good place to start is with the Mobile Media Glossary right here on the 60 Second Marketer.)
• Step #5: Claim your business on location-based applications. If you own a restaurant, claim it on Foursquare before anyone else does.
• Step #6: Run a mobile ad campaign. Now you're getting into the more advanced stuff. Apple has iAd and Google has AdWords to help you do this. Or you can contact one of the multitude of mobile advertising firms out there.
  
• Step #7: Create a QR or 2D Code promotion. To take a quick dive into QR codes, read "How to Use QR Codes to Promote Your Business" on the 60 Second Marketer blog.
• Step #8: Design an iPhone or smart phone app. Now you're really getting advanced. iPhone and smart phone apps take time and money to create, but they can be worth it.
• Step #9: Encourage interactivity. No matter what kind of mobile campaign you do, be sure that it gives the customer a reason to come back and do it again.
• Step #10: Integrate the program into your overall marketing program. Your mobile program shouldn't stand alone in a silo. Integrate it!
• Step #11: Track your results. The cool thing about mobile is that it's digital. And digital is trackable.
• Step #12: Test, test, test. The folks at BKV Digital and Direct Response are always talking about doing A/B split tests. That's the only way to continuously improve your results.

So there you have it. Our very own 12-step program!

Article via Jamie Turner
Chief Content Officer
The 60 Second Marketer
BKV's Online Magazine for Marketers

Also See http://socialmediapr.eventbrite.com 

Welcome to the future of Marketing

See www.facebook.com/pamperryfanpage

Simple Messaging Service (SMS)
Now you can maintain a single integrated system that combines the power of SMS Mobile Text, Instant Message, Email, Facebook, MySpace and Twitter!
Here are some of the powerful tools and easy to use features that a SMS offers businesses and organizations…

BULK SMS

• Send and receive text messages anywhere via our easy-to-use web user interface, your mobile phone, or our robust SMS API
• Collect mobile phone numbers using Mobile Keywords or import a list of opt-in numbers
• Tie your mobile phone to your account so that when you’re not in front of a computer you can send out a single text message from your phone and text everyone in a distribution list
• Setup recurring and automated messages to be sent out at certain days and times of the week, month, or year
• Schedule messages for future delivery time
• Compose mobile texts that automatically address each recipient by their first and last name so it’s more personal.
• Easily select only certain area codes to send your text messages to

MOBILE KEWORDS, SHORT CODES & COUPONS
A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list. For example, if a customer texts “SNEAKER ” to 69302, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup. For example, the keyword “SNEAKER” would be owned by your SMS account. Anybody who creates an account with ADS-SMS can immediately create a mobile keyword as long as it’s not already taken by another ADS-SMS user (much like owning an Internet URL).
Businesses and organizations use Mobile Keywords get people to opt-in to their mobile distribution list, and then they send out Bulk SMS Text Messages once they’ve accumulated sufficient numbers to text. Restaurants, for example, are using Mobile Keyword and Bulk SMS Texting. Here’s another example, a bakery sends out text messages with a mobile coupon offering discounts when they over bake a product.
Frankly, customers don’t redeem paper coupons like they used to. It’s a hassle to print them, cut them out, and remember to keep them in your pocket so you can have them handy just at the right moment. On the other hand, people have their phones with them at all times so the redemption rates for mobile coupons are much higher compared to paper coupons.

Short Code : 69302

Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, service, or business. They are often used to tally votes for a contest or sweepstake (like they do in American Idol^tm ). You’ve seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites.
Setup as many Mobile Keywords like in minutes. When people text your keyword it automatically opts their mobile number into your ADS-SMS database. Automatic replies are texted back to people that text your Mobile Keyword, and you can customize and change this auto-responder text at any time. Other uses include:

• Send the auto response message once per mobile number, every time the keyword is texted, or once per timeframe (day, hour, week, or month). You can also send an Alternate Auto Response text message if someone has already texted your keyword before.
• People can text your Mobile Keywords followed by a message they want to send you. All of their messages will be captured in your ADS-SMS Inbox or you can have them forwarded to an email or mobile phone of your choice.
• Automated and recurring messages can be sent to any new keyword signups. So if someone texts your Mobile Keywords you can setup an automatic text to be sent to them on day 1, day 5, day 30, day 100, etc.
• Have a notification texted to your mobile phone or emailed to you when somebody texts your keyword so you can follow up right away.

MOBILE VOTING
MOBILE VOTING via Text Message. Create all types of fun and engaging SMS votes and polls and ask a multiple choice question with up to ten choices. As people vote via text messaging, every vote is categorized and automatically tallied so that it’s really easy for you to see and analyze the results. SMS Voting is one of the most commonly used features of ADS-SMS’s mobile text messaging solutions.
It’s easy to use, quick to get setup, and has become very popular because of the many television and radio stations that have been utilizing this technology for years.
ADS-SMS’s Mobile Voting Service enables you to create all types of fun and engaging SMS votes and polls. As people vote via text messaging, every vote is categorized and automatically tallied so that it’s really easy for you to see and analyze the results.
ADS-SMS’s Mobile Voting Service allows you to ask a multiple choice question with up to TEN choices. All people need to do to participate in the mobile vote is to text your Mobile Keyword to a Short Code. They will then immediately receive back a text message that’s customized by you with all the choices they can vote for. They simply need to reply back with just the number that’s tied to the choice and that’s it!
ADS-SMS will make sure to record every vote and reply message, and every mobile number that participates in the vote is captured in your personal database so that you can also text the voters in the future. ADS-SMS’s voting module ensures that each mobile phone can only vote one time keeping things fair and simple.
Here are some voting ideas:

• A musician, band, or radio station that wants people to vote for their favorite song.
• A politician wants immediate feedback from constituents on how to vote on an issue.
• A real estate broker or agent wants to send information on a hot property that just came on the market.
• A labor union sends organizing instructions to its leadership or rank and file.
• A retail store that wants to ask its customers what their favorite brands are.
• A church that wants to ask its congregation what they want to do this Sunday after church.
• A sports league or team that wants to ask their fans to vote for their favorite player or game MVP.
• A restaurant that wants its customers to vote for which entrée or dessert they like the most.
• A bar, club, or DJ that wants to asks the crowd which song they want to hear next.
• Or anything you can think of – the possibilities are endless!!

APPOINTMENT & RESERVATION REMINDERS
ADS-SMS includes a mobile text messaging reminder feature that allows you to easily queue and send automated appointment and reservation reminders via SMS. It’s perfect for Doctors, Dentists, Chiropractors, Day Spas, Tanning and Beauty Salons, Automobile Service Centers, and much more.
If your service or business depends on appointments or reservations, you need to minimize missed opportunities as much as possible. After all, each missed appointment or reservation means lost revenue!
Unlike automated phone calling systems, Mobile Text Reminder is a non-intrusive way of saying you care and an automated way of increasing your revenue. Mobile Text Reminder pays for itself with just a single saved opportunity and is the most effective and least expensive way to keep your business or service at full capacity.
The best part is that Mobile Text Reminder is incredibly affordable, and any business or organization can setup and start sending SMS reminders in minutes. All you need is a computer with Internet access!
It’s time to let your staff focus on something more important than making repetitive reminder phone calls, and never allow your clients or customers put up with intrusive automated phone calls again!
TWO-WAY TEXT MESSAGES (CHATTING)
Send and Receive SMS Text Messages from any Computer or Phone
Two-way text messaging (chatting) allows you to send messages back and forth to individuals. Recipients of a text blast can simply reply back to the text message and their responses will be captured in your ADS-SMS Inbox or forwarded to an email or mobile phone of your choice.
ADS-SMS’S TWO WAY TEXT MESSAGING PLATFORM allows you to send and receive SMS text messages from any web browser or phone, and gives you complete flexibility in managing all of your incoming and outgoing messages. Other features include:

• Easily export out all of the replies and messages from the Inbox to an Excel file.
• Permanently remove and easily block mobile numbers right from the Inbox.
• Easily type a message on your computer to chat with individuals or entire groups of people with a click of a button
• Send and receive text messages from any mobile phone
• Recipients of a text blast can simply reply back to the text message and their responses will be captured in your ADS-SMS Inbox or forwarded to an email or mobile phone of your choice
• Quickly export out all of your collected mobile numbers, replies and messages from your ADS-SMS account to an Excel file
• Save a complete history of all your messages and threaded conversations
• Send out regular, scheduled, automated, and recurring messages to individual(s) and group(s)

ONLINE SIGN UP PAGES
Create Online Signup Pages (Opt-in) so people can enter their contact info on your website and automatically populate your ADS-SMS database.

• Choose from dozens of pre-designed Online Signup Page templates or design your own Online Signup Page to match your website by plugging in the HTML source code.
• Send an auto-responder (automatic response) to go out immediately after someone signs up on your Online Sign Up Page (maybe information about your company, next sale, or event). Send an Active Auto Responder message via email, IM, text message, or all three.

POWERFUL TOOLS AND UTILITIES

• Quickly and easily Import and Export mobile numbers, instant message screen names, and email addresses via Excel files.
• Filter a list of opt-in phone numbers so that you send messages to mobile phones only.

NOTE: ADS-SMS does not allow sending messages to anyone who has not opted-in to receive messages from your business or organization (under any circumstances). The wireless carriers prohibit anyone from sending unsolicited commercial text messages. As a service, we provide a list building service including cold calling prospects and web-based opt-in setup and implementation.

• Easily identify and remove failed /invalid contact information from your database.
• Click on a distribution list to see the sign up date for each contact.
• Sort a distribution list by Source, Status, and Wireless Carrier.

ADVANCED MESSAGING OPTINS

• Tie your mobile phone to your account so that when you’re not in front of a computer you can send out a single text message from your phone and message everyone in a distribution list on every mode of communication (SMS, IM, and Email).
• Setup recurring and automated messages to be sent out at certain days and times of the week, month, or year.
• Schedule messages for future delivery time.
• Compose mobile texts, instant messages, and emails that automatically address each recipient by their first and last name so it’s more personal (merged fields).
• Select from over 100 stylish email templates or plug in your own custom HTML code.
• Update your status messages on Facebook, MySpace, and Twitter right from ADS-SMS.
• Easily select only certain area codes to send your text messages to.

2D Barcode or QR Code (Quick Response Code)
The 2D Barcode is a link to your mobile or pc website. It can be used for a variety of applications including: ad campaigns, nutritional information, business card information, personal mobile pages, t-shirts, and much more. Your customer “takes a picture” with a smartphone and the coded instruction will automatically take them to a webpage, or play a video or display a mobile coupon – right on their mobile phone! The sky’s the limit with 2D Barcode application. Don’t let another piece of promotional literature leave your business unless it has your 2D Barcode printed on it!

Mobile Marketing: Finding Your Customers No Matter Where They Are

• ISBN13: 9780789739766
• GREAT BOOK
• Available on Amazon

Product Description
Mobile Marketing Finding Your Customers No Matter Where They Are   Use Mobile Marketing to Supercharge Brands, Sales, and Profits!   Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s worki… More >>
Mobile Marketing: Finding Your Customers No Matter Where They Are

B2B Mobile Marketing: Why Mobile for B2B Companies?

With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands.
But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts. After all, with a new set of media comes a brand new learning curve.
As with all emerging technologies (like B2B social media), building the the business case begins with answering the fundamental questions of:  "Why Mobile for B2B companies? How do business professionals benefit from mobile marketing programs? And what types of value do B2Bs stand to gain from integrating mobile tools, technologies and approaches into their marketing activities?"

Answers to those questions, along with insights and reasons to integrate mobile into B2B marketing initiatives, are featured below. *Please note: If you prefer to view the following content in slideshow format, just go here.

---

Growth, Engagement, Reach:

•Growth: Mobile's Explosive Growth Tear and Adoption Rates Are Unparalleled, Unprecedented, And From All Accounts, Unstoppable.

Between mobile's mind-blowing growth tear and rates of adoption, the “Why Mobile for B2Bs?” question could easily start and end right here. Current figures cite 4.6 billion mobile subscriptions already. More amazing still, Gartner forecasts those numbers to surge to 6.5 billion mobile connections worldwide by 2014, marking a 90% mobile penetration rate. Further, by 2013, Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide.

The numbers and projections speak volumes and what they're telling B2B marketers is, along with consumers, business audiences have adopted mobile media in droves—and now it's their turn to integrate mobile into their marketing activities.

•Engagement: Professionals Are A Highly Engaged Mobile Audience Due To Being Driven By Business-Centric Needs. 

Whether on site, between sites, or working remotely, professionals need to keep their companies running at optimal levels of productivity, performance, and profitability. For today's business professionals, mobile devices ensure they remain informed of developments and constantly accessible to their teams. In other words, professionals use mobile devices to fulfill business needs (vs. using mobile for personal activities, as with consumers). The action point for B2B marketers is to assess how they can develop mobile programs that help professionals work smarter, faster and better. 

•Reach: Mobile Extends B2B Marketers' Reach To A Global Stage.

Through social media, and a WORLD-Wide Web, B2Bs are provided new ways to penetrate markets that were once cost-prohibitive to reach through other media. Just look at the adoption rates cited in the first bullet point and it's clear that the same level of global reach applies to the mobile Web. According to Motally, 80% percent of mobile websites get traffic from at least three regions outside of their own and 72% of mobile applications (“Apps”) are used in four or more regions.

Given that most B2B offerings aren't confined to certain geographical regions, and that today's growth opportunities are occurring in global markets and foreign regions, mobile presents marketers with a new channel to pull more prospects to them, no matter where those prospects are physically located.

---

Immediacy, ROI, Measurable:

•Immediacy: Mobile Messages Touch Business Audiences Immediately... Anywhere, Anytime.
Because professionals always have their mobile devices within reach, marketers' messages 'touch' audiences immediately. And due to mobile's 100% opt-in requirements, messages are more likely to be read—and professional audiences more likely to be qualified—than through other media that "sprays and prays" when targeting audience segments.
•ROI: By Integrating Mobile Into *Existing* Efforts, B2B Marketers Can Increase Success Rates.

Before identifying new mobile marketing campaigns, the first step for B2B marketers should be to audit their current activities to identify how mobile can increase the ROI of their existing programs. For example, B2Bs might provide business audiences with SMS text feeds of real-time breaking developments that they already track on their blogs, or create in-venue apps to improve attendees' experiences at industry events that they already sponsor. 

Approaches will be contingent upon each company's specific set of marketing activities; but through first integrating mobile approaches into *existing* efforts can serve to increase the impact (ROI) of programs that B2Bs already invest in.

•Measurable: Mobile Isn't Mushy, It's Measurable.
Mobile is trackable, measurable and accountable, with mobile metrics akin to what marketers are used to tracking for their interactive initiatives. And since many metrics—like open rates, click-through rates and number of subscribers—are available in real-time, marketers have the ability to track the progress of their campaigns, as well as continually optimize their efforts so as to increase the success levels of their programs.

---

Communications, Lead Generation, Content:

•Communications: Mobile Offers Marketers A Uniquely *Personal* Communications Channel To Initiate New Dialogues With Business Audiences. 

Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions. In establishing new dialogues with business professionals, as through SMS text feeds, B2Bs can turn mobile connections into customer connections by creating familiarity, offering new points of value to professionals and consistently providing positive brand encounters (not sales pitches!) to business audiences.

•Lead-Generation: Mobile Transforms Static Branding Campaigns Into Dynamic Lead-Generation Programs. 

Where marketers could once only work to raise awareness of their brands through print, direct mail and broadcast advertising, by integrating mobile approaches—as with featuring mobile short codes on print advertisements enabling users to subscribe to mobile content feeds—B2Bs can transform once-static branding campaigns into dynamic new vehicles that work to pull prospects in, rather than merely push messages out. 

•Content: When Professionals Are Working Remotely, They Still Need To Access B2B Content—Including Information That Influences Their Purchasing Decisions.

Even when business professionals are working off-site, they still need information that will inform their work, improve their efficiency, and influence their purchasing decisions. The implication is for B2Bs to constantly consider the mobile-viewing experience in their marketing programs by offering content that is optimized for small screens, be it developed in text, audio or video formats. (A helpful post with several examples on this best practice is located here.)
B2Bs need to remain mindful that mobile content optimizations make all the difference to professionals who still need the data that B2Bs publish, but now need it in manageable, mobile-friendly formats, too.

---

New Ways For Business Professionals To Interact With B2B Brands:

•Mobile Apps and Widgets: Through Mobile Apps And Widgets, Marketers Can Increase The Value (And Utility) Of Their B2B Brands.
Downloadable widgets are simple, single-function programs, like weather forecasts, clocks and ROI calculators. Apps, on the other hands, can be quite sophisticated and provide users with small programs on their mobile devices. Through developing apps and widgets—that underscore their brand's value proposition while providing benefits and solving problems for users—B2B marketers are afforded a rich new vehicle to build brand awareness and engage target audiences around their offerings.
•Location-Based Services: Through Location-Based Technologies, Marketers Can Provide New Benefits, And Richer Experiences, To Business Audiences.

By using Location-Based Services (LBS) in their mobile programs, marketers can provide a new set of benefits to their professional audiences. For example, mobile programs can leverage LBS to target business audiences located within a respective proximity (such as at industry events when business professionals are at the same location). Or, mobile programs could use LBS to let professionals in the same industry reveal their locations to other peers so as to spark new, locally based professional connections.
Integrating location-aware features into mobile programs lets B2B marketers offer richer and deeper levels of benefits to their business audiences—and marketers can use those benefits to increase awareness and sales.

*****

Whichever mobile approaches and tools used, the over-arching goal is for B2B companies to use mobile as a path to build brand familiarity, provide positive brand encounters, and forge new relationships with business audiences... that can be transformed into new sources of revenue for their organizations.

---

Now that you've learned the many reasons *Why* Mobile is valuable for B2Bs, learn *How* to integrate mobile into the B2B Marketing Mix.

This 10-Step Starter Guide walks B2B marketers through the 10 key steps of WHAT they need to know to get started in mobile marketing, HOW to approach mobile audiences and environments, WHICH tools they can implement to add impact to their existing programs, as well as key proof points to analyze WHEN measuring mobile ROI.
For the 10-Step Guide On Integrating Mobile Into the B2B Marketing Mix go here for the slideshow or go here for the downloadable PDF.
(And to understand why brands should have a Social Media presence, just go here.)

Mobile advertising & marketing

Mobile advertising & marketing

View more documents from driver86.

Go to www.TechClubcpr.com

7 Ways to Build Your Business using Mobile Marketing

FREE CALL - Recording Now Available
from Author, Kim Dushinski - (Who was the guest expert on the Synergy Energy Show 4/28)

Marketing / PR Professionals | Business Experts | Social Media Mavens | Internet Marketers /Business Building Coaches | Business Owners | Mobile Industry Vendors

Discover
WHAT YOU’LL LEARN IN THIS POWER-PACKED *FREE* 45-MINUTE CALL:

* What the heck IS mobile marketing anyway and why does it matter to me?
* Examples of companies, large and small, that are already using mobile marketing successfully
* How to know if your customers are even receptive to mobile marketing and what to do to ensure that they become receptive if they aren’t already
* Three things you must do in mobile marketing (Hint: It may not be what you think)
* Four costly mistakes in mobile marketing – how many are you making right now? How many would you inadvertently make if you don’t attend this seminar?
* The terrible consequences of doing mobile marketing wrong (FYI: “terrible” is not an exaggeration. Really.)
* How to get your mobile marketing action plan pulled together

Bring Your Cell Phone to the Call
IMPORTANT!

Please be sure to have your cell phone handy during the audio.
There will be mobile marketing demos for your participation.

Go HERE TO GET ACCESS TO THE FREE RECORDING AND HANDOUT: http://mobilemarketingprofits.com/


WHAT OTHER MARKETING EXPERTS SAY ABOUT MOBILE:

“Mobile Marketing is not only the next frontier for the small business it may become the only real way to get highly relevant messages in front of consumers. Kim Dushinski has tackled this subject as no one before her. You must understand this very practical topic to survive in business going forward.”

John Jantsch
Author of Duct Tape Marketing

* * *

“Mobile isn’t a technology, it’s a way of life, and Kim helps marketers figure out how to use it well, and intelligently, to accomplish their business goals.”

Ann Handley
Chief Content Officer, MarketingProfs

* * *

“Mobile marketing is the new Wild West. Very few people know what’s going out there and most are shooting first and asking questions later. Kim Dushinski provides a terrific overview of the mobile web, specific ideas on mobile advertising, and she shows you where the gold mines are (as well as the snake oil salesmen). There’s money to be made in mobile. Will your organization be a part of the new frontier?”

David Meerman Scott
bestselling author of The New Rules of Marketing & PR and Cashing in with Content

www.blogtalkradio.com/ministrymarketingsolutions